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How to Prepare Your Hotel for PCI Compliance by the July 1, 2010 Deadline

June 24, 2010

Nearly every hotel operator has heard of PCI and some have already complied with its mandated requirements.  But if you run a hotel and still have questions about what PCI involves, this blog post is for you. What is PCI and When is The Deadline? PCI is short for Payment Card Industry, and refers to [...]

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How to Have Mobile Fun this Summer: Frommer’s Travel Tools

June 1, 2010

Speaking of mobile apps for the travel industry, one of my favorites at TRAVEX 2010 was Frommer’s Travel Tools by QuickMobile. I saw it on the iPad and knew right then that any bewildered tourist could easily find their way out of the forest. The icons are big, simple and user friendly. Did you know [...]

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Part 2: Long tail or short tail? How to Become a Google Resource Site and Achieve Top Rankings.

April 14, 2010

Yesterday I blogged about the Big Win that results when you balance website copy with your long tail keywords (“accounting software for zoo”) and your short tail (“zoo industry”) phrases:  Yours can become a resource site for Google. Long keyword phrases are a combination of two or more individual phrases. The challenge is that these specific, long [...]

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5 Ways to Integrate Social Media into Your Hotel Marketing

February 18, 2010

Are your guests using social media?  You bet.  Are you? Many have suggested that 2010 will be the year that social media goes mainstream in the hospitality industry.  I agree.  Already we have seen countless hotels tweeting, large and small brands on Facebook, and hoteliers blogging about the industry and their properties.  It is no [...]

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