Posts tagged as:

social media marketing

How to Use Buyer Personas to Spike and Measure PR Results

January 30, 2012

Pure product promotion no longer works on the web.  What works today is a focus on your buyers, their needs, and earning a position as a thought leader. Have you experienced this galactic shift in PR and marketing? There is a similar shift in how to MEASURE your PR and marketing ROI. THEN                                                       NOW Ad [...]

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How to Make LinkedIn a Business Producer

March 24, 2011

We noticed an increase in referrals from LinkedIn across our B2B and B2G client portfolio. That’s one reason I am delighted to announce our joint venture with our friend and colleague, JD Gershbein and Owlish Communications. For more wisdom, read on. Softscribe Inc. has formed a joint venture with Owlish Communications™, a firm that specializes [...]

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3 Tips to Help U.S. Hoteliers Prepare for 2Million Chinese Tourists

March 7, 2011

Here come 2 million Chinese tourists.  Are you ready?  At the recent HTNG meeting in San Diego last week, I learned China, i.e. the Peoples Republic of China (PRC), is now the largest consumer of Bordeaux wine.  That country is also the #1 automobile purchasing nation in the world.  And PRC’s exploding middle class is [...]

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How to Value Your B2B Customers

February 11, 2011

Did you know that in a recent survey of 100,000 consumers, the majority said social media does not make them feel valued by a brand they prefer? “Most people still want to connect with brands through more traditional methods, such as email, company websites or word-of-mouth,” said the findings. In B2B, how do we let [...]

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