Posts tagged as:

Selling to federal government

How to Use Buyer Personas to Spike and Measure PR Results

January 30, 2012

Pure product promotion no longer works on the web.  What works today is a focus on your buyers, their needs, and earning a position as a thought leader. Have you experienced this galactic shift in PR and marketing? There is a similar shift in how to MEASURE your PR and marketing ROI. THEN                                                       NOW Ad [...]

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Why Mobile is the Horizon Industry
for Every Industry

October 31, 2011

MOBILE was the most vibrant, well attended track out of four at the annual government-industry Executive Leadership Conference in Williamsburg earlier this month. Almost 900 people from the IT community met to discuss how to execute on their missions with budget cuts looming. The consensus was: INNOVATION and WIRELESS. “Wireless is the horizon industry for [...]

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How to Go Mobile – Tips from Razorfish, Yahoo, Bing and Google

April 7, 2011

Thanks to SEMPO Atlanta for recently hosting a meeting on Mobile Search at Google’s splashy Atlanta midtown offices. Here are main takeaways from the pros that can help you go mobile in your marketing and search. How to Start in Mobile?  ”Focus on: – What consumer insight you are addressing. – What is the core [...]

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How to Make LinkedIn a Business Producer

March 24, 2011

We noticed an increase in referrals from LinkedIn across our B2B and B2G client portfolio. That’s one reason I am delighted to announce our joint venture with our friend and colleague, JD Gershbein and Owlish Communications. For more wisdom, read on. Softscribe Inc. has formed a joint venture with Owlish Communications™, a firm that specializes [...]

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