Posts tagged as:

public relations and communication

How to Go Mobile – Tips from Razorfish, Yahoo, Bing and Google

April 7, 2011

Thanks to SEMPO Atlanta for recently hosting a meeting on Mobile Search at Google’s splashy Atlanta midtown offices. Here are main takeaways from the pros that can help you go mobile in your marketing and search. How to Start in Mobile?  ”Focus on: – What consumer insight you are addressing. – What is the core [...]

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How to Make LinkedIn a Business Producer

March 24, 2011

We noticed an increase in referrals from LinkedIn across our B2B and B2G client portfolio. That’s one reason I am delighted to announce our joint venture with our friend and colleague, JD Gershbein and Owlish Communications. For more wisdom, read on. Softscribe Inc. has formed a joint venture with Owlish Communications™, a firm that specializes [...]

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3 Tips to Help U.S. Hoteliers Prepare for 2Million Chinese Tourists

March 7, 2011

Here come 2 million Chinese tourists.  Are you ready?  At the recent HTNG meeting in San Diego last week, I learned China, i.e. the Peoples Republic of China (PRC), is now the largest consumer of Bordeaux wine.  That country is also the #1 automobile purchasing nation in the world.  And PRC’s exploding middle class is [...]

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How to Value Your B2B Customers

February 11, 2011

Did you know that in a recent survey of 100,000 consumers, the majority said social media does not make them feel valued by a brand they prefer? “Most people still want to connect with brands through more traditional methods, such as email, company websites or word-of-mouth,” said the findings. In B2B, how do we let [...]

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