Posts tagged as:

online marketing

How to Attract More Travel Business: Greenville, South Carolina’s Magic Touch

December 1, 2010

This Thanksgiving we had brunch at the four-diamond Westin Poinsett in Greenville, South Carolina and were impressed with the hotel and the town. Greenville’s renovated downtown area is historic, beautiful, and friendly. The trendy new restaurants, performing arts center, Falls Park, art galleries, and hotels create a welcoming environment.  It was a high value destination [...]

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Five Ways Hotels can Build Relationships with Travelers via Mobile Phones

October 26, 2010

On a recent trip to Washington D.C., I stood in line to ask the hotel concierge about tourism recommendations for my teenage daughter and niece. The concierge was very helpful, but I thought of additional questions after I walked away. I was placed on hold when I tried to call the concierge from my room. [...]

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How to SEO Your Video for More Sales Engagement: Part III – “Video World” Series

October 18, 2010

In my third blog post on the digital wave for strategic communications, I will focus on how to help search engines find your videos while you sleep, to increase sales engagement. Part I of the Video World series covered “How to Use Videos to Stay Relevant.” Part II discussed “Five Best Practices to Create a [...]

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Part 2: Long tail or short tail? How to Become a Google Resource Site and Achieve Top Rankings.

April 14, 2010

Yesterday I blogged about the Big Win that results when you balance website copy with your long tail keywords (“accounting software for zoo”) and your short tail (“zoo industry”) phrases:  Yours can become a resource site for Google. Long keyword phrases are a combination of two or more individual phrases. The challenge is that these specific, long [...]

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