Posts tagged as:

marketing to government

Five Best Practices to Create a Successful Video: Part II – “Video World” Series

August 4, 2010

As the world continues to ride the digital wave, video has emerged as the dominant trend. Video is a valuable tool hoteliers and government agency staffers can use to stimulate minds and accomplish goals. Part I of the series covered “How to Use Videos to Stay Relevant.” If you are ready to use video, here [...]

Read the full article →

What I Learned About Social Media at Spark & Hustle

August 3, 2010

There is only one word to describe Tory Johnson’s three-day Spark & Hustle conference in Atlanta last week – WooHoo! We – mostly women – sparked our high quality ideas and hustled our entrepreneurial, storytelling spirits to greater profitability. One bright spark, Jennifer Abernethy aka @saleslounge on Twitter, shared some pithy sound bytes about social [...]

Read the full article →

How to Use Videos to Stay Relevant: Part I -“Video World” Series

July 27, 2010

The world is riding a digital wave. From smart phones to iPads, today’s public is thirsty for the latest technology. People want to be entertained and engaged. How can hoteliers and government agencies stay relevant and ride the digital wave? One word, Video. Video engages users on a level that stimulates the mind and emotions. [...]

Read the full article →

How to Put a Positive Spin on Hotel or Government Data

July 13, 2010

  Are you under pressure to post positive and truthful hotel and government numbers? Here are four tips to make that happen: 1) Just the facts ma’am. Report the actual numbers but without the context of past years. Standing alone, they may appear stronger and more optimistic. 2) Look for the silver lining. Both the [...]

Read the full article →

← Previous Entries