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marketing blog

How to Get Started on Google+

November 29, 2011

Google+ was introduced last June and yesterday I made my first post. Have you tried it yet?  It’s an ongoing experiment but guess what: YOUR CUSTOMERS ARE THERE, or will be soon.  Especially if you are in B2B.  Google+ is now open to business brands.  Since Google+ starts to weave together all your online personas [...]

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How to Go Mobile – Tips from Razorfish, Yahoo, Bing and Google

April 7, 2011

Thanks to SEMPO Atlanta for recently hosting a meeting on Mobile Search at Google’s splashy Atlanta midtown offices. Here are main takeaways from the pros that can help you go mobile in your marketing and search. How to Start in Mobile?  ”Focus on: – What consumer insight you are addressing. – What is the core [...]

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How to Make LinkedIn a Business Producer

March 24, 2011

We noticed an increase in referrals from LinkedIn across our B2B and B2G client portfolio. That’s one reason I am delighted to announce our joint venture with our friend and colleague, JD Gershbein and Owlish Communications. For more wisdom, read on. Softscribe Inc. has formed a joint venture with Owlish Communications™, a firm that specializes [...]

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Softscribe® Inc. Signs Joint Venture with Owlish Communications™

March 23, 2011

ATLANTA, March 23, 2011 – Softscribe Inc. today announced it has formed a joint venture with Owlish Communications™, a firm that specializes in branded content for LinkedIn profiles and LinkedIn business development and marketing strategies. Softscribe will operate as a licensee of the Owlish Method™ of LinkedIn Profile Writing to increase brand recognition and sales [...]

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