Posts tagged as:

hotel public relations

How to Fly: Add Social to Your Hotel eNewsletters

August 11, 2010

Advances in email marketing are made for guest-centric hoteliers. You remember email; that cost effective communications tool which Forrester Research says will “balloon to $2 billion by 2014 — a nearly 11 percent compound annual growth rate.” Chances are you already send targeted eNewsletters to your hotel guest database. But if you do not yet [...]

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Five Best Practices to Create a Successful Video: Part II – “Video World” Series

August 4, 2010

As the world continues to ride the digital wave, video has emerged as the dominant trend. Video is a valuable tool hoteliers and government agency staffers can use to stimulate minds and accomplish goals. Part I of the series covered “How to Use Videos to Stay Relevant.” If you are ready to use video, here [...]

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What I Learned About Social Media at Spark & Hustle

August 3, 2010

There is only one word to describe Tory Johnson’s three-day Spark & Hustle conference in Atlanta last week – WooHoo! We – mostly women – sparked our high quality ideas and hustled our entrepreneurial, storytelling spirits to greater profitability. One bright spark, Jennifer Abernethy aka @saleslounge on Twitter, shared some pithy sound bytes about social [...]

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How to Use Videos to Stay Relevant: Part I -“Video World” Series

July 27, 2010

The world is riding a digital wave. From smart phones to iPads, today’s public is thirsty for the latest technology. People want to be entertained and engaged. How can hoteliers and government agencies stay relevant and ride the digital wave? One word, Video. Video engages users on a level that stimulates the mind and emotions. [...]

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