Posts tagged as:

hospitality marketing

How to Use Buyer Personas to Spike and Measure PR Results

January 30, 2012

Pure product promotion no longer works on the web.  What works today is a focus on your buyers, their needs, and earning a position as a thought leader. Have you experienced this galactic shift in PR and marketing? There is a similar shift in how to MEASURE your PR and marketing ROI. THEN                                                       NOW Ad [...]

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What Hotel Tech Vendors Need to Know About G2E in Las Vegas

October 11, 2011

The 2011 Global Gaming Expo (G2E) held October 4 – 6 at the Sands Expo and Convention Center in Las Vegas was a world apart from any other hotel conference.  The show featured 100+ professional panel sessions, presentations, and seminars and was attended by nearly 26,000 industry professionals from around the world.  Technology on the [...]

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3 Tips to Help U.S. Hoteliers Prepare for 2Million Chinese Tourists

March 7, 2011

Here come 2 million Chinese tourists.  Are you ready?  At the recent HTNG meeting in San Diego last week, I learned China, i.e. the Peoples Republic of China (PRC), is now the largest consumer of Bordeaux wine.  That country is also the #1 automobile purchasing nation in the world.  And PRC’s exploding middle class is [...]

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How to Attract More Travel Business: Greenville, South Carolina’s Magic Touch

December 1, 2010

This Thanksgiving we had brunch at the four-diamond Westin Poinsett in Greenville, South Carolina and were impressed with the hotel and the town. Greenville’s renovated downtown area is historic, beautiful, and friendly. The trendy new restaurants, performing arts center, Falls Park, art galleries, and hotels create a welcoming environment.  It was a high value destination [...]

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