Softscribe® Inc. provides a full range of traditional public relations and marketing strategy services, and a growing collection of Search Engine Marketing (SEM) offerings that use the Internet to leverage our clients’ existing public relations investments. First and foremost, our emphasis is media relations. Integrated Signature services that support this include
- CustomerYieldSM customer story program ;
- KeywordCapitalSM keyword phrase research for Search Engine Optimized writing; and
- WebScribe® dynamic web content writing.
Used in tandem, these services help ensure our clients’ customers and prospects experience the same company message at every touch point. This stimulates viral — or word of mouth — marketing, which boosts sales. We also create a Block Backgrounder designed with journalists in mind. SEM and strategic internet marketing services include an organic link building campaign for link popularity powered by our integrated Signature services.
What is link popularity?
Link popularity refers to the number and quality of the incoming links that are pointing to your website. These other sites consider your site important enough to link to.
So, in the engine’s view, your site is considered important as well. Qualified links pointing back to your website attract Search Engines like bees to honey and improve your online ranking. This helps prospects find your company in a Web search during the important early stages of a buy cycle. Link popularity is one of the crucial off-page factors that can make such a difference to the success of a website. It is common ground shared by the public relations and strategic internet marketing disciplines, including Search Engine Marketing (SEM).
Keyword Phrases
SEM is an area of expertise in itself, handled by many top Search Engine Marketing firms. One common denominator between SEM and public relation is keyword phrases optimized for your company. Optimized public relations writing can also help boost your company's name to a top ranking on search engines. How? By hyperlinking your keyword phrases embedded in the writing back to your site, then posting that writing on third party sites. Over time, this best practice results in a solid link building campaign and more qualified inbound sales leads.
Are you curious to know how many links point to your website? Here's an easy way to find out.
- In Yahoo, type "linkdomain:www.yourwebsitename.com."
- In Google and MSN, type "site:www.yourwebsitename.com ."
If you are interested in Search Engine Marketing best practices Softscribe® offers to help drive your sales and solidify your company's brand, please contact us to learn more.
Public Relations Services
- Marketing strategy and public relations counsel
- Strategic Internet marketing
- Elevator pitch creation
- Product/company differentiation and positioning
- CustomerYieldSM
- KeywordCapitalSM
- WebScribe®
- Media Relations
- Industry analyst relations
- Special events
- New product launches
- News release writing and dissemination
- Press list development
- One-on-one briefing tours
- Trend analysis
- Article placement
- Speakers Bureau
- Awards program
- Product reviews and evaluations
Online Public Relations
- Keyword phrase research
- Search Engine Optimized writing
- Posting on PRWeb, online RSS news feed
- Organic link building campaigns
- Online corporate media newsroom, set up
Editorial Services
- Corporate Backgrounders
- Position papers/white papers
- News releases
- Article abstracts
- Customer success articles
- Executive commentary articles
- Tutorial articles
- Corporate presentations
- Speech writing
- Speaker bureau
Media Relations:
- Identification of upcoming roundup articles that relate to your company
- Arrangement of telephone interviews with key editors on an ongoing basis
- Arrangement of personal briefings and interviews on an ongoing basis
- Ongoing telephone dialogue with key editors to educate, increase awareness, influence editorial focus and include your company in relevant discussions
- Identification of contributed article/sidebar opportunities
- Identification of company rankings and product award opportunities
Writing:
Softscribe's efficient corporate structure includes a separate seasoned writing staff, and Search Engine Optimization specialists, to provide clients with a more results-oriented and cost effective level of messaging.
- CustomerYieldSM stories
- WebScribe® website writing
- Block Backgrounders
- Position papers/white papers
- News releases
- Article abstracts
- Op-ed articles
- Executive commentary articles
- Tutorial articles
- Speech writing
- Collateral
