Online Marketing: Video Email Snacks
Video snacking on short, high value clips is an online marketing trend that enables you – and your customers - to easily stay informed on any subject. One-minute, entertaining video ‘face mails,’ which include a brief personal message from a familiar company executive and links to more in-depth material, can create a 25% jump in conversions, says a Marketing Sherpa case study. They are a social media technique used by companies to:
- Improve the quality of customer references;
- Educate customers to better use company products;
- Drive visitors to a User’s Forum on client or social media websites;
- Close the gap of explaining concepts that are too complex for the written word;
- Enable users to share best practices with each other.
Try it out. Sign up for Softscribe’s own version of Video Email Snacks, a free quarterly face mail called Marketing Snacks, for micro ideas on new media and other high value topics that fuel your company’s business goals.
Sample Marketing Snacks: Twitter - Are Your Customers There Without You?:
Blog about Twitter:
Twitter, Hawaii, Relationships and Rule #9
