Next to the Elevator Pitch, our clients tell us their CustomerYieldSM campaigns are the most effective traditional element in their Internet public relations program.
Customer stories are still the number one type of "show me" validation the media wants. They also:
- Attract sales prospects that experience challenges similar to those you solved in the customer story.
- Provide an added benefit – media coverage - to your customers for doing business with your company.
- Form the nucleus of an aggressive sales lead generation public relations writing campaign from which expert papers, trend news releases, product news releases, white papers and speeches can be created.
Key Customer Stories Drive Sales
When applied at the rate of one customer story per month, the CustomerYieldSM campaign can generate qualified leads resulting in a 25% increase in annual sales.
Benefits to your clients include:
- Free publicity in the top trade, IT and business press.
- Promotion of an internal team's outstanding but little-known project.
- Identification of an award-worthy project for possible industry award nominations.
- Escalation of your company and solutions to industry analysts.
Integrating your stories with Softscribe's KeywordCapitalSM service also ensures your keyword optimized writing attracts search engines and compounds your PR investment.
To learn more, please give us a shout now.
