Softscribe® Inc. practices strategic Internet marketing and true public relations, not just publicity. The latter encompasses four steps, called RACE: Research, Action/planning, Communication and Evaluation. We customize steps of the formula for each client to drive sales and solidify their brand.
Strategic Internet Marketing
Staying rooted in a proven approach helps us effectively steer our technology clients profitably through the current Internet-based explosion in public relations and strategic internet marketing tools.
- Blogs,
- Podcasting,
- Tagging,
- Online surveys,
- Wikis,
- RSS news feeds,
- Reciprocal hyperlinking, and
- Online corporate media centers are rapidly moving us toward the information access of a million-channel world. In the process, the media ecosystem can look like the Wild West and is constantly evolving. "I've gone back to talking to people by telephone and face-to-face, the old fashioned way," says one respected journalist. (John Markoff, author and technology reporter for The New York Times. July 19, 2005, iPressroom.).
Marketing Communications Techniques
Softscribe® absorbs uncertainty and brings balance to its clients' public relations and strategic internet marketing programs by leveraging select online venues to effect positive attitudinal change that increases sales. Keyword phrase research and Search Engine Optimized writing as well as distribution through emerging Web news channels all compound the marketing dollars our clients invest. Integrated Signature services include CustomerYieldSM customer story program, KeywordCapitalSM keyword phrase research for Search Engine Optimized writing, and WebScribe® dynamic web content writing. If you would like to learn more, please contact us or schedule a marketing analysis.
