Top 3 B2B Marketing Tools in 2017

Email, LinkedIn, Customer Story Videos

Customer Story Video
February 6, 2017

BENTONVILLE, AR – February 7, 2017 – Email, LinkedIn and short customer story videos are 3 top marketing tools B2B tech companies will use in 2017 to increase sales and influence, said Julie Squires, CEO of Softscribe Inc, a leading hotel tech PR firm. “I like it!” says Softscribe Inc. Client, SVP of Sales. “We…  Read more »

What’s New in B2B Marketing?

The Micro + Visual Trend: All Grown Up

Softscribe Logo
September 1, 2016

NASHVILLE – September 1, 2016 – Technology companies that sell into the global hospitality market are asking, “What’s new in business-to-business marketing?” The answer is, a maturing Micro + Visual trend that entertains and informs via newsletters, whitepapers, and short videos with pings of humor, says Julie Squires, CEO of Softscribe Inc., one of the…  Read more »

How to Prepare for Sales Success during Hospitality’s Golden Age

3-Step Process Can Increase Sales for Tech Vendors.

June 16, 2016

New Orleans – June 16, 2016 – “Frankly, I think for the rest of our lives, all things being equal, are going to be fantastic in terms of what’s going to happen in travel, tourism, and hospitality,” Hilton Worldwide CEO Chris Nassetta told attendees at the 38th annual NYU International Hospitality Industry Investment Conference. It…  Read more »