With marketing automation tools, it is relatively easy to distribute, measure and analyze any content you create. We like Marketo to get it done.
Messaging that increases sales, however, must be hand-built. We like a combination of
Adele Revella’s buyer persona method, accented with Jaynie L. Smith’s competitive advantage approach, to get it done. Both thought leaders simplify and systematize an effective messaging process.
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This is a question asked by many prospects who want our sales-focused branding, market consulting, and PR services:
“How much does PR cost?”
That depends on your answer to this question:
“Would you hire a salesperson on Groupon?”
If “Yes,” then scroll down to the subhead “Order & Chaos.” This is for you.
If your answer is, “No,” then one industry-average for minimum retainers is between $7.5K and $10K per month. What do our clients get for that investment? Significant business growth across 100% of their target market. Less focused branding and PR might net you 75% of a market. How much is 25% of your market worth? Several million? Hundreds of millions? This is the cost of not investing in effective, integrated branding and PR.
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