This is a question asked by many prospects who want our sales-focused branding, market consulting, and PR services:
“How much does PR cost?”
That depends on your answer to this question:
“Would you hire a salesperson on Groupon?”
If “Yes,” then scroll down to the subhead “Order & Chaos.” This is for you.
If your answer is, “No,” then one industry-average for minimum retainers is between $7.5K and $10K per month. What do our clients get for that investment? Significant business growth across 100% of their target market. Less focused branding and PR might net you 75% of a market. How much is 25% of your market worth? Several million? Hundreds of millions? This is the cost of not investing in effective, integrated branding and PR.