As the world continues to ride the digital wave, video has emerged as the dominant trend. Video is a valuable tool hoteliers and government agency staffers can use to stimulate minds and accomplish goals.
Part I of the series covered “How to Use Videos to Stay Relevant.” If you are ready to use video, here is how to begin.
Five Best Practices to Create a Successful Video:
1) Prepare. Consider what are your goals, who is your audience, when is the launch date, and where will you distribute.
2) Keep it simple. People will hear a clear concise message. Motion graphics, sound, and images increase a video”s appeal, but too many elements will create confusion.
3) Key in on a benefit. Create a video that spotlights your product and service benefit. Promotional collateral is obsolete. Enable people to connect and remember to include a “share” button.
4) Keep it short. Condense the message for a greater impression. Make your video’s run-time 1min 30sec or less.
5) Allow it to stand alone. View the video as an individual piece: it may be the first experience people have with you. Let it intrigue them enough to want to see more.
Remember, have fun. Step outside the box and let video stimulate your mind. Have as much fun with the conception as the creation.
At Softscribe, we work with our clients to create highly engaging videos. Our services include script writing, filming, voice-over recording, editing, and distribution at a price point for every mood.
How are you currently using these five best practices in your video marketing mix?
Would you like to know How to Use SEO to Leverage your Video? Stay tuned for Part III of the “Video World” Series.
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