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Magnolia Hotel Group Selects Aptech for Global Budgets for Growing Property Portfolio
April 1, 2015
“We recently took over a portfolio of 11 hotels where everything was done by hand. Accounting, budgets everything was in Excel spreadsheets. Our team knew immediately that we needed uniform accounting and an easier budget process across the properties,” said Darren Phillips, CHA, principal of Magnolia Hotel Group. Columbus, GA-based Magnolia Hotel Group (MHG) owns and operates Marriott, Hilton, IHG and Wyndham properties in the Southern US. “Today we have everything online and our GMs don’t need an accounting background to create and update their budgets.”
Softscribe brings ideas and strategic thinking to our public relations efforts. The positive effects are tangible: increasing brand awareness and increasing energy in the sales teams.
I just wanted to share some great results from our recent press release—we garnered 7 leads – 5 good ones—right after that press release hit! All were impressed! Thanks for all you do!
Softscribe helped us identify our core positioning and then increased our exposure in the industry through meaningful customer stories and press releases. Our public relations momentum has resulted in a 30% increase in hits on our website, which brings us more qualified customers.
Softscribe Inc. became an integral part of our PR and marketing efforts. Their guidance helped us focus our efforts and their expertise led us to experience immediate benefits. The Softscribe network and knowledge of the hospitality industry proved invaluable when it came to growing our brand awareness. Thank you Julie, Michael and team!