Click here for Josh Martin’s SoCon2013 preso on
“Customer Engagement in the Palm of Your Hand, Going Mobile.”
Josh Martin is the manager of social media for Arby’s. He’s big on “short, bite-sized bits of content.”
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First published by Adele Revella’s “Buyer Persona Institute Blog,” as “PR Agency Uses Buyer Personas to Simplify Marketing.” Reprinted
with permission.
“I’m excited to see more marketing agencies among our workshop attendees because by training just one agency to develop actionable buyer personas, we can help many more companies.
To get a sense of how agencies are leveraging buyer insights in the messaging, content marketing, advertising and campaigns they deliver for their clients, I interviewed recent Buyer Persona Institute graduate Julie Squires, CEO of Softscribe Inc. Her Atlanta branding, marketing and public relations agency serves clients in hospitality, travel, multifamily housing, and federal government and enterprise markets.
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