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5 Ways to Drive, Capture, and Convert Reservation Demand for Greater Revenue Generation
December 17, 2014
The direct channel is the top source of revenue for many full service hotels and resorts. Metrics tell the story: According to an AHLA – STR study, more than 8 in 10 room nights were booked through the direct channel (voice channel). Further, according to a 2013 Marchex Institute study, despite the increase in travel searches conducted on mobile devices, consumers prefer to book their stay directly with a reservation agent. Are you tracking your call center performance? If you are looking for ways to increase revenue, optimizing direct channel operations is a great way to start.
Softscribe brings ideas and strategic thinking to our public relations efforts. The positive effects are tangible: increasing brand awareness and increasing energy in the sales teams.
Quite often I have people say they saw the press releases or videos Softscribe creates for us; those are qualified inquiries that lead to sales.
I just wanted to share some great results from our recent press release—we garnered 7 leads – 5 good ones—right after that press release hit! All were impressed! Thanks for all you do!
We had been selling into the government market for 18 months when we brought Softscribe® on as a sales force multiplier. Over a two year period, their public relations activities – especially the customer stories – helped increase our sales 25%.