In the green tourism and hospitality market, trends drive the adoption of technology. Link your offering and message to emerging trends to generate interest and business. What are today’s trends?
- Boutiques and independent luxury resorts are booming as major chains roll out unique flags like Indigo and Edition.
- Technologies are moving from property-based platforms to online enterprise solutions that manage entire chains from one screen. This is stimulated, in part, by large equity companies like Blackstone that are consolidating their hotel positions.
- NextGen travelers use texting, Twitter, Facebook and YouTube to shop and book; even group bookings are selling through new media buzz.
- The green tourism trend of sustainable, eco-friendly operations is here to stay. Look for government mandated carbon offset credits as the “cap and trade” trend gains traction.
What is your company doing to ride these green tourism and hospitality trends?
Softscribe® helps clients identify market trends and craft their green tourism and hospitality marketing messages to leverage operator concerns in a rapidly changing hospitality market. To achieve your business goals, please contact us now.
