In the hospitality and tourism market, trends drive the adoption of technology. Link your offering and message to emerging trends to generate interest and business. What are today’s trends?
- Boutiques and independent luxury resorts are booming as major chains roll out unique flags like Indigo and Edition.
- Technologies are moving from property-based platforms to online enterprise solutions that manage entire chains from one screen. This is stimulated, in part, by large equity companies like Blackstone that are consolidating their hotel positions.
- NextGen travelers use texting, Facebook and YouTube to shop and book; even group bookings are selling through new media buzz.
- The green trend of sustainable, eco-friendly operations is here to stay.
Boutique hotels were once small, private, one-of-a-kind indie properties. Today Marriott, Starwood and Intercontinental have their own boutique chains. Do your products and services set boutique hotels apart from the big-box standard?
Ownership consolidation is changing the hospitality and tourism market. Boost your business by understanding how large hotel operators make their purchase decisions and which technologies and services they value.
Green is golden. From biodegradable cleaning agents to profit-building guest room energy management, green is making money for operators. At a national marketing forum in Atlanta, analysts stated, “For a growing number of guests the buy decision is not based on amenities, but on helping save the environment.” Green products and services are in demand.
What is your company doing to ride these trends?
Softscribe® helps clients identify market trends and craft their hospitality marketing messages to leverage operator concerns in a rapidly changing hospitality market. To learn more please contact us or schedule a marketing analysis.
