Industries

Green Tourism and Hospitality Industry

Today’s Green Tourism and Hospitality Market is Consolidating and Selling Online

In the green tourism and hospitality market, trends drive the adoption of technology. Link your offering and message to emerging trends to generate interest and business.  What are today’s trends?

  • Boutiques and independent luxury resorts are booming as major chains roll out unique flags like Indigo and Edition.
  • Technologies are moving from property-based platforms to online enterprise solutions that manage entire chains from one screen.  This is stimulated, in part, by large equity companies like Blackstone that are consolidating their hotel positions.
  • NextGen travelers use texting, Twitter, Facebook and YouTube to shop and book; even group bookings are selling through new media buzz.
  • The green tourism trend of sustainable, eco-friendly operations is here to stay.   Look for government mandated carbon offset credits as the “cap and trade” trend gains traction.

What is your company doing to ride these green tourism and hospitality trends?

Softscribe® helps clients identify market trends and craft their green tourism and hospitality marketing messages to leverage operator concerns in a rapidly changing hospitality market. To achieve your business goals, please contact us now.

Selling to the Federal Government

Technology companies selling into the Federal government know that the public sector is like a foreign country with its own language, rules, buying cycles and political influences. It is not a single entity but a sprawling segmented market with many audiences. Most federal buyers are outside the Beltway although all purchasing roads eventually travel through Washington DC. A committee sales cycle is the norm. Instead of shareholder satisfaction, US government agencies strive for green scorecards on the President’s Management Agenda and compliance with FISMA [Federal Information Security Management Act of 2002], and all agencies and departments are subject to Congressional oversight.

Successful Marketing to Government

Here are three keys to successful marketing and selling into the Federal government:

  • Retool sales and strategic marketing material for the US government; you must demonstrate an understanding of the federal market. What works in the commercial business to business market will not succeed with the federal government market.
  • Remember that US government employees cannot accept gifts over $15; it is a violation of the Federal Procurement Integrity Act.
  • Be patient. A sustained, integrated effort marketing to the federal government is required to make headway. Relevant messaging appropriate for your target audience’s mission is essential.

The messages that make federal buyers take notice, via a relatively small group of outstanding online and print publications, are:

  • You have experience with several agencies (see the CustomerYieldSMprogram);
  • Your solution is compatible with other systems; and
  • Customer service is integral to your offering.

Give us a shout now if you want to increase selling to the federal government.