We bring value to our clients in the green tourism + hospitality, green government and related markets through an understanding of:
- The buying influences in each industry.
- Industry-specific strategies that boost sales.
- The ideal customer profiles in these markets.
- Technology trends that drive decision making.
Green Tourism + Hospitality
In the green tourism and hospitality market, trends drive the adoption of technology. Today’s trends are:
- Boutiques and independent luxury resorts are booming as major chains roll out unique flags like Indigo and Edition.
- NextGen travelers use texting, Twitter, Facebook and YouTube to shop and book; even group bookings are selling through new media buzz.
- The green tourism trend of sustainable, eco-friendly operations is here to stay. Look for government mandated carbon offset credits as the “cap and trade” trend gains traction.
Green Government
Three keys to successfully conducing B2B and sales in the federal US government are:
- Retool sales and strategic marketing material for the US government. What works in the commercial business to business market will not succeed with the public sector.
- Remember that US government employees cannot accept gifts over $15; it is a violation of the Federal Procurement Integrity Act.
- Be patient. A sustained, integrated marketing effort is required to make headway with the US government. Relevant messaging appropriate for your target audience's mission is essential.
Give us a shout now if these are your markets.
