Industries

Green Tourism and Hospitality Industry

Today’s Green Tourism and Hospitality Market is Consolidating and Selling Online

In the green tourism and hospitality market, trends drive the adoption of technology. Link your offering and message to emerging trends to generate interest and business.  What are today’s trends?

  • Boutiques and independent luxury resorts are booming as major chains roll out unique flags like Indigo and Edition.
  • Technologies are moving from property-based platforms to online enterprise solutions that manage entire chains from one screen.  This is stimulated, in part, by large equity companies like Blackstone that are consolidating their hotel positions.
  • NextGen travelers use texting, Twitter, Facebook and YouTube to shop and book; even group bookings are selling through new media buzz.
  • The green tourism trend of sustainable, eco-friendly operations is here to stay.   Look for government mandated carbon offset credits as the “cap and trade” trend gains traction.

What is your company doing to ride these green tourism and hospitality trends?

Softscribe® helps clients identify market trends and craft their green tourism and hospitality marketing messages to leverage operator concerns in a rapidly changing hospitality market. To achieve your business goals, please contact us now.

Selling to the Multifamily Housing Market

It is early morning on a sunny day in the multifamily housing market.

Ownership and management of traditional apartment communities is still the cornerstone of the real estate industry. In the multifamily housing market, record rent growth continues to trend upward in many markets. Savvy multifamily companies leverage technologies to increase tenant engagement, revenue, capital allocation, sustainability and information integration. There is also a need to enhance marketing strategies and create operating efficiencies.

Does your current PR and content marketing program position your company for its day in the sun? Softscribe® can help reduce the sales cycle and find your multifamily housing customers faster. Give us a shout now.

Selling to the Federal Government

Technology companies selling into the Federal government know that the public sector is like a foreign country with its own language, rules, buying cycles and political influences. It is not a single entity but a sprawling segmented market with many audiences. Most federal buyers are outside the Beltway although all purchasing roads eventually travel through Washington DC. A committee sales cycle is the norm. Instead of shareholder satisfaction, US government agencies strive for green scorecards on the President’s Management Agenda and compliance with FISMA [Federal Information Security Management Act of 2002], and all agencies and departments are subject to Congressional oversight.

Successful Marketing to Government

Here are three keys to successful marketing and selling into the Federal government:

  • Demonstrate an understanding of the government customer with marketing materials developed specifically for this market segment.  Messaging that works in commercial markets may not resonate with government customers who have different criteria for success.
  • Use a 3-pronged approach that includes end-user, acquisition, and technical personnel.  In government, each plays an important role in the technology purchase decision.
  • Be patient.  Government purchase cycles can be long.  A sustained, integrated marketing program will help to maintain awareness and support all your business development and proposal efforts.

Give us a shout now, and let’s discuss how Softscribe will assist your organization in winning new government business.