In many ways, search optimization is similar to a cattle drive in that both steer traffic to a desired destination. If keywords are the driver of Search Engine Optimization (SEO) success, then root words are the “cattle dogs” that push a great title to the front of the herd. They are also two-thirds of a three-part formula that will help hotels attract more guests, and government agencies reach mission fulfillment.
To clarify, a root word would be “marketing.” The keyword would be “digital marketing,” or “social media marketing.” Keywords are analytical and root words are creative in search engine optimization. Root words are as much a necessity as keywords because they utilize the thought patterns of the searcher. A three-part formula directs searchers to your Website. However, keywords and root words are only two-thirds of the equation.
keywords + root words + ? = a search optimized title
To write a successful title, you must also consider your target market. For the hotel industry and the government market, this covers a large area and an even larger amount of unrelated search competition on the Web. This is why it is critical to include a third component, which is to satisfy the searcher’s need. If you can do this, they will come.
keywords + root words + searcher needs = a winning search optimized title
In this blog’s title, the root words “hotel” and “government” and the keywords “hotel market” and “government market” follow the need of “how to write a search optimized title.” Anyone who wants to write SEO-optimized titles for these markets will read this blog.
There are a few other variables that contribute to a title’s search rank, but that is a discussion for a future blog post.
At Softscribe, we optimize every piece of content we distribute for our clients. If you want to compound your marketing investment and attract more guests with titles that appeal to both humans and bots, feel free to contact me today.
What about you? Do you have a winning formula for writing search optimized titles?
Photo Credit: DiAichner3
