The world is riding a digital wave. From smart phones to iPads, today’s public is thirsty for the latest technology. People want to be entertained and engaged.
How can hoteliers and government agencies stay relevant and ride the digital wave? One word, Video.
Video engages users on a level that stimulates the mind and emotions.
Instead of telling a guest why they want to entertain your service, tease them with a video that whets their appetite for more.
As of February 2010, YouTube alone had over 48.2 million users, a statistic that does not include the number of non-users who browse the site each day.
The first step to ride – and leverage – the digital wave is to formulate a plan of action to utilize video. Here are 3 ways hoteliers and government agencies can step into the visual world of video:
1) Show service benefits in a real environment. Allow the public to experience a service without seeing it in person.
2) Bundle video with your other marketing content. These include eNewsletters, press releases, and banner ads.
3) Provide “how to” product-and service-related information. Video excels as a virtual how-to for complex services and products that may require step-by-step training.
At Softscribe, we embrace the Video World for our clients in three ways: flip videos, more complex motion graphic videos, and soon – multi-themed videos from Vipe.
How are you currently using video in your marketing mix?
Would you like to know the Five Best Practices to Build a Successful Video? Stay tuned for Part II of the “Video World” Series.
Photo Credit: Apple.com
