My friend and colleague Glenn Hasek asked me to guest blog for his Green Lodging News site, which has over 175,000 viewers per month. It is the definitive portal in hospitality and travel for anything green.
If you want to get your green hotel message out consistently and to the right channels while keeping your staff fresh and effective, check it out. Here’s the beginning and click through to read more.
“In my experience, your hotel can achieve its green-oriented marketing goals when your team uses public relations as the organizing principle.
Our company does this through a simple approach that prioritizes:
Content, Search, and Social Media.
An added benefit is that this approach helps members of your marketing team stay more effective and fresh. They can leverage the pressure of daily deliverables instead of being swamped by them.
I will take these priorities one at a time and also share a key hub-and-spoke organizing idea.
Photo credit: daisykate14 on flickr
