HITEC is the world’s largest hotel technology tradeshow.
The event attracts hundreds of vendors and thousands of hotel tech buyers and influencers.
It is the definitive sales opportunity for many suppliers.
Vendors who pony up thousands of dollars to fly their teams, equipment, and booths to Orlando for the show (June 22 – 25 ) will determine their success by their actions this week, before HITEC.
Will they have a profitable show or will they be sitting in the booth eating their own mints?
The secret to success at HITEC is how you and your sales team communicate with prospects and clients today, now, before the show.
- Call every prospect in your database now – personally invite them to meet at your booth
- Call every client and offer to introduce them to your C-level execs and engineers. Do this to inoculate them against competitor sales pitches at the show and to strengthen your relationship.
- Create a booth-meeting schedule. Book qualified prospects into meetings now. Follow up before the show to confirm what they want from their meeting.
- While in the booth, answer prospects’ questions clearly with benefits, no one wants a sales pitch.
Note: Do not use email. Make the call yourself to establish a personal relationship.
You will guarantee a successful HITEC that pays off your show investment with future closed business if you spend two days on the phone this week. Small tips are worth big money.
If you have HITEC sales tips, feel free to share with our readers. Thanks and good selling.
