Are you under pressure to post positive and truthful hotel and government numbers? Here are four tips to make that happen:
1) Just the facts ma’am. Report the actual numbers but without the context of past years. Standing alone, they may appear stronger and more optimistic.
2) Look for the silver lining. Both the government and hospitality sectors have had one hopeful quarter/month when things were on the up tick. Highlight that finding. Look for an industry guru who believes this is a sign of better times to come.
3) Gaze into the crystal ball. Even when the current numbers are grim, it’s often the case that predictions five years out or longer are much more positive and promise real growth.
4) Peer into the distant past. Couch the current numbers against a time when your operation was just beginning. Even if the data represents a dip from past highs, it still shows tremendous growth from initial numbers.
BONUS: Rachel’s Quote of the Day: “Summer afternoon … summer afternoon … the two most beautiful words in the English language.” Henry James
