Quick question for hotel operators: Who would you rather cater to — clientele that stay one night? OR clientele that stay for four nights?
The answer is easy and obvious, except when you look at the clientele.
According to the Tisch Center for Hospitality, Tourism, and Sports Management at New York University, the average length of stay for business travelers is 1.2 nights; the average length of stay for vacationing families is 4.3 nights.
And families with teenagers are an even more lucrative niche for hotels to target because they spend more and allow their children more say in where to stay.
Increasingly, hotels are taking advantage of this trend and are catering to teens with a host of activities and amenities.
What’s Popular What’s Not
Internet lounges Scavenger hunts
Mocktails (virgin drinks) Ice-breaker games
Video arcades Camp activities
18 and younger dance clubs
Teen-oriented spa treatments
The U.S. Census Bureau says there are 42.1 million people ages 10 to 19, representing 14 percent of the total American population.
More teen data from Packaged Facts, a market research firm:
- The overall value of the teen market is predicted to be worth $208.7 billion in 2011.
- Parents spend more than $110 billion on their teenagers.
- Forty percent of teens live in households with incomes of $75,000 or more.
At Softscribe, many of our story ideas for clients are rooted in research like this. Let us know if we can help.
What about you? What amenities does your property offer for teens?
BONUS Quote of the Day: “I bet deep down you still wish your mom would take you clothes shopping every August for the new school year.” — Bridget Willard
Photo credit: Flicker http://ow.ly/2s8VS
