Advances in email marketing are made for guest-centric hoteliers.
You remember email; that cost effective communications tool which Forrester Research says will “balloon to $2 billion by 2014 — a nearly 11 percent compound annual growth rate.”
Chances are you already send targeted eNewsletters to your hotel guest database. But if you do not yet market with eNewsletters, cheer up. There is no need to walk, run, fly. With the social advances in email marketing, you can go right from walk to fly, provided you have three basic disciplines in place.
1. Set your goals.
Typical goals for hotel eNewsletters are to
2. Develop your content schedule.
At Softscribe, each of our eNewsletters has three simple buckets of content. We create a yearly content calendar month-by-month. This planning gives us plenty of time to shoot video, interview customers, and research statistics that add value.
3. Measure your success.
Typical metrics hoteliers want to measure are:
How social are your email subscribers? Our email provider, MailChimp, added Social Pro to give hoteliers and other people that information. Social Pro also tells you which networks your guests are on, so you can engage them in the right tone; lets you geo-target, measure engagement and generate reports on age, gender and influence.
Way to fly.
For more resources on how to succeed with your hotel eNewsletters, please click here.
What about you? Are you using eNewsletters at your hotel? If so, is there a social element?
