New White Paper: Archstone Test Shows 1.5% Revenue Increase from Call Center’s Capture of Incremental Leads
Revenue gains in 40-community trial validated by international independent consulting firm
Emeryville, CA - March 8, 2010 – Multifamily strategy consultant Steve Lefkovits, operator of httpMultifamilyRevenue.com, announced the release of a white paper documenting a nine-month test by Archstone, a leading multifamily operator. The test evaluated multifamily revenue management using The Rainmaker Group’s LRO (“LRO”) lease rent optimization system and professional prospect guest card creation utilizing Level One’s Central Leasing Office.