From the category archives:

Social media

How to Make Your Hotel and Government Marketing Teams Social Media Savvy: It’s del.icio.us

June 17, 2010

If you are a marketing leader, you have signed up for learning – from now on – by drinking from a fire hose. Even more, you may be tasked with keeping your team – and clients – up to speed in a marketing environment that changes daily. There is a tool at your disposal to [...]

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How to Extend Your Brand: What You Do at Events Speaks So Loudly

June 16, 2010

I was privileged yesterday to attend a luncheon and social media lecture in the beautiful Oceans Ballroom at the Georgia Aquarium in Atlanta. It was hosted by an admired client. The graceful beluga whales glided along one glass wall; overhead, watery and gentled muted lights calmed our gathering. We leisurely snacked on gourmet food, desserts [...]

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Three Tips to Freshen Your Marketing Data and Build Trust with Your Hotel and Government Stakeholders

June 9, 2010

Ever take a swig of milk well past its sell-by date? It’s a surprise. The same is true of old data. All your good efforts to make your case — in a memo, white paper, or blog — are reinforced with recent data. Here are three tips to guarantee freshness: 1) Check the date. Sounds [...]

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How to Work with a Professional Writer. The Executive Suite Writing Series

May 20, 2010

 B2B marketing writing requires focus—a precious commodity in a world of conference calls, meetings, fires to put out.  As an alternative, many execs have asked me over the years to help with a writing project—be it bylined article, bio, or business plan.  As a Softscribe public relations and marketing writer, I value what one executive [...]

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