From the category archives:

Social media

How to Get Started on Google+

November 29, 2011

Google+ was introduced last June and yesterday I made my first post. Have you tried it yet?  It’s an ongoing experiment but guess what: YOUR CUSTOMERS ARE THERE, or will be soon.  Especially if you are in B2B.  Google+ is now open to business brands.  Since Google+ starts to weave together all your online personas [...]

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How to Use LinkedIn to Drive Dollars

September 7, 2011

LinkedIn guru and joint venture partner, JD Gershbein,  shared tactically rich and empowering ideas with both our clients and staff during a recent in-house training session. JD is CEO of Owlish Communications, and a national keynote speaker on LinkedIn and social branding. Companies like Deloitte, Kraft, Orbitz Travel and Coldwell Banker tap his wisdom. Check [...]

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How to Easily Enter the Social Business BOOM and Win More Sales

August 1, 2011

Thanks to my friend Chip Elbers, COO of America’s Best FranchisinG, for handing me last week a signed copy of Jeffrey Gitomer’s book Social BOOM! It’s what most of our clients, prospects and B2B colleagues have been waiting for: a 187-page HOW TO business book on why we MUST BUILD a solid online presence – [...]

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QR Codes 101: What Hotel and Apartment Marketers Need to Know

June 2, 2011

Why will QR – Quick Response – Codes be the new standard for moving mobile content? Because Google – through Google Places – is pushing it, and Microsoft, through Microsoft Tag, is close behind. Thanks to Kerry W. Kirby,CEO of 365 Connect and MultifamilyBiz.com for that observation, with which I agree. Are you in marketing [...]

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