From the category archives:

Federal government

How to Use Videos to Stay Relevant: Part I -“Video World” Series

July 27, 2010

The world is riding a digital wave. From smart phones to iPads, today’s public is thirsty for the latest technology. People want to be entertained and engaged. How can hoteliers and government agencies stay relevant and ride the digital wave? One word, Video. Video engages users on a level that stimulates the mind and emotions. [...]

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How to Put a Positive Spin on Hotel or Government Data

July 13, 2010

  Are you under pressure to post positive and truthful hotel and government numbers? Here are four tips to make that happen: 1) Just the facts ma’am. Report the actual numbers but without the context of past years. Standing alone, they may appear stronger and more optimistic. 2) Look for the silver lining. Both the [...]

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How to Re-Energize Your Writing: Recharge Yourself. The Executive Suite Writing Series

July 8, 2010

As a professional public relations and marketing writer, I know that I can struggle at my desk for 20 minutes to find the perfect introduction to a piece. Yet if I take a break to walk around my yard, the words tumble into place after a few moments with the sun on my shoulders. It [...]

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How to Make Your Hotel and Government Marketing Teams Social Media Savvy: It’s del.icio.us

June 17, 2010

If you are a marketing leader, you have signed up for learning – from now on – by drinking from a fire hose. Even more, you may be tasked with keeping your team – and clients – up to speed in a marketing environment that changes daily. There is a tool at your disposal to [...]

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