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From the category archives:

Content Marketing

What Time of Day is Best to Post Your High Quality Messaging?

April 12, 2013

We all spend time and energy to create high quality messages that achieve our companies’ business goals.   Ever wondered what is the best time to post them for stellar results?  If so, here they are, and please note: All times are ET. Tip: We use HootSuite to schedule posts. It frees up your weekends. Twitter. [...]

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How We Use Buyer Personas to Simplify Marketing

January 3, 2013

First published by Adele Revella’s “Buyer Persona Institute Blog,” as “PR Agency Uses Buyer Personas to Simplify Marketing.” Reprinted with permission. “I’m excited to see more marketing agencies among our workshop attendees because by training just one agency to develop actionable buyer personas, we can help many more companies. To get a sense of how [...]

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