From the category archives:

Wade Saunders

How to Use Video to Increase Search Engine Traffic – Play the YouTube Game

May 12, 2010

Most search engines do not crawl websites for videos, they crawl video sharing sites, especially YouTube. YouTube has the most videos on the internet, and it is the dominant source for video searches with over 3 billion video searches in March 2010. No other video directory, video search engine, or video sharing site comes close [...]

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Part 2: Long tail or short tail? How to Become a Google Resource Site and Achieve Top Rankings.

April 14, 2010

Yesterday I blogged about the Big Win that results when you balance website copy with your long tail keywords (“accounting software for zoo”) and your short tail (“zoo industry”) phrases:  Yours can become a resource site for Google. Long keyword phrases are a combination of two or more individual phrases. The challenge is that these specific, long [...]

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Part 1: Long tail or short tail? Which Keywords Should You Choose to Optimize Your Website?

April 13, 2010

Online searchers are becoming more sophisticated. In addition to searching more frequently, people use longer and more specific keywords.  Search queries with five or six words are normal. The challenge is that these specific, long keywords get a small amount of monthly searches. Improving the Google rankings of these phrases through SEO will increase the [...]

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Why Display Ads Are the Most Effective Way to Reach Your Target Market in the Hospitality, Government and Related Industries

March 3, 2010

Display Ads in 2010 In an era where things change on the Internet at light speed, digital marketing has progressed more in the last few years than anything. During the first part of this millennium, Pay Per Click campaigns such as Google Adwords were, arguably, the most effective online way to reach your target audience. [...]

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