From the category archives:

Julie Squires

How to Use Buyer Personas to Spike and Measure PR Results

January 30, 2012

Pure product promotion no longer works on the web.  What works today is a focus on your buyers, their needs, and earning a position as a thought leader. Have you experienced this galactic shift in PR and marketing? There is a similar shift in how to MEASURE your PR and marketing ROI. THEN                                                       NOW Ad [...]

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How to Get Started on Google+

November 29, 2011

Google+ was introduced last June and yesterday I made my first post. Have you tried it yet?  It’s an ongoing experiment but guess what: YOUR CUSTOMERS ARE THERE, or will be soon.  Especially if you are in B2B.  Google+ is now open to business brands.  Since Google+ starts to weave together all your online personas [...]

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Why Mobile is the Horizon Industry
for Every Industry

October 31, 2011

MOBILE was the most vibrant, well attended track out of four at the annual government-industry Executive Leadership Conference in Williamsburg earlier this month. Almost 900 people from the IT community met to discuss how to execute on their missions with budget cuts looming. The consensus was: INNOVATION and WIRELESS. “Wireless is the horizon industry for [...]

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How to Use LinkedIn to Drive Dollars

September 7, 2011

LinkedIn guru and joint venture partner, JD Gershbein,  shared tactically rich and empowering ideas with both our clients and staff during a recent in-house training session. JD is CEO of Owlish Communications, and a national keynote speaker on LinkedIn and social branding. Companies like Deloitte, Kraft, Orbitz Travel and Coldwell Banker tap his wisdom. Check [...]

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