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Jennifer Mehaffey

How to Use Social Media to Build Successful Media Relationships: New Wind Beneath Your Wings

May 6, 2010

My professional thrill has always stemmed from my client’s success, whether it’s pitching a story, securing a lunch, or simply engaging in a new relationship with a reporter.   In years past, our resources to establish a dialogue with a reporter were limited to reading her work, and any insight an off-the-shelf media directory happened [...]

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