From the category archives:

Debbie Reale

How to Overcome Coding Errors in Twitter and Online Content: UTF-8

May 11, 2010

When you post content onto the web, do you see strange little characters? I am not referencing the tiny green creatures of the extraterrestrial kind. I am talking about website content. For example, a sentence that is uploaded as: “Joe & Bob said, ‘We like Sally!’’” looks perfect until the content is published. Then it [...]

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How to Make Your Operations Fuel Your Sales Momentum

April 20, 2010

We all enjoy doing business with firms that have a service mindset. The goodwill they create spreads to other people and generates more sales. A solid service ethic is the beating heart of every customer–centric organization, and it is powered by a company’s operational processes. You can assess the service level at your company by asking, ‘How [...]

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How to Write a Search Optimized Title for the Hotel Market and the Government Market

March 17, 2010

In many ways, search optimization is similar to a cattle drive in that both steer traffic to a desired destination. If keywords are the driver of Search Engine Optimization (SEO) success, then root words are the “cattle dogs” that push a great title to the front of the herd.  They are also two-thirds of a [...]

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How to Add Anchor Text to Hotel Distribution News Channels and Increase SEO Value

February 25, 2010

“Technological change accelerates at such a rapid rate that ignoring or delaying response to it can be overwhelming.”- Russell Ackoff, the father of systems management Have you ever moused-over a highlighted word and seen a message-filled dialogue box appear, usually about a benefit?  That is anchor text.  It adds value to your content, extends the [...]

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