From the monthly archives:

May 2010

Why Hotel Meeting Planners Love Mobile: TRAVDEX 2010 Travel and Hotel Show

May 27, 2010

Watch this one-minute video for TRAVDEX 2010 sound bites about mobile apps and a la carte fees. I have a soft spot for any business owner who thumbs his or her nose at the recession, like Phil Wolf did in early May when he launched PhoCusWright’s first tradeshow: TRAVDEX 2010 in Atlanta. Over 200 companies [...]

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Three Things I Love About the Thesis Theme Framework for WordPress for Hotel and Government Marketing

May 25, 2010

The merits of the Thesis Theme Framework for WordPress are both well-known and well-documented. Many people use is because of a friend’s recommendation or because they saw a popular site they liked. But what about you? What makes the Thesis Theme for WordPress a solid choice for businesses? I’d like to share three compelling reasons [...]

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How to Work with a Professional Writer. The Executive Suite Writing Series

May 20, 2010

 B2B marketing writing requires focus—a precious commodity in a world of conference calls, meetings, fires to put out.  As an alternative, many execs have asked me over the years to help with a writing project—be it bylined article, bio, or business plan.  As a Softscribe public relations and marketing writer, I value what one executive [...]

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TRAVDEX 2010 : 4 Top Take-Aways for Hotel and Travel Tech

May 19, 2010

Today’s travel industry is unrecognizable from just five years ago. This creates an evolving challenge for web booking systems that serve airlines, hotels, cruise companies, and other travel providers that rely on those systems for customers. Softscribe’s team attended PhoCusWright’s TRAVDEX (www.travdex.com) conference. This is an international event for travel technology companies – and buyers [...]

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