From the monthly archives:

April 2010

Ten Steps to a Successful First Meeting with a Government Executive

April 29, 2010

It still makes me chuckle when my colleague and dear friend, John Okay, gets to talking about his days as the IRM Chief (a.k.a. CIO) of the U.S. Department of Agriculture. Visitors of both government and industry ranks would work their way into his office, excited to sell him something.  Too often the meetings were [...]

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How to Get Your Target Audience to Read Your Writing

April 28, 2010

                                                                        I liked what Ann Wylie said is the #1 way to get your target audience to read your writing: “Have a great beginning and have a great ending and keep them close together.” -Anonymous That’s because when your prospects receive too much information, it makes it hard for them to act.  They feel overwhelmed. [...]

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How to Play on Your Way to Business Success

April 27, 2010

 Wealth is the free flow of information. Are you a good communicator of the information in your area of expertise? Luckily, there are fun tools like Snagit, Delicious, and Vidego (now Media Suite) to help you master the task. As communication becomes more micro and visual, your ability to impart ideas in clear, succint, entertaining [...]

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Five Ways to Write with Impact: Be Brief

April 22, 2010

When people ask me about my favorite writers, I go first to F. Scott Fitzgerald. “In his blue gardens men and girls came and went,” Fitzgerald wrote about the grounds of the great Gatsby’s lush estate. He could have written pages describing how opulent and dream-like those gardens were, but his choice of the color [...]

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