From the monthly archives:

March 2010

Five Best Practices to Launch Your eNewsletter (2 of 3)

March 31, 2010

In my previous post, I discussed how to create your eNewsletter, and now you’re ready to take the next step.  You know your audience, you have firmed up your objectives and you have solid, compelling content.  It’s time to launch your eNewsletter, so now what? Ultimately you need to evaluate the success of your eNewsletter [...]

Read the full article →

How to Create Your eNewsletter: First Steps (1 of 3)

March 30, 2010

Email marketing is still one of the most effective, profit producing, bottom-line boosting tactics available. According to Forrester Research, email marketing investments will grow from $1.2 billion in 2009 to $2 billion in 2014. In this post I focus on eNewsletters, something that several of our clients have received tremendous tangible benefits from since their [...]

Read the full article →

Five Quick Ways to Tell If Your Government Job Candidate Can Write

March 25, 2010

Clear communication is a must in conveying your agency’s mission—and that is especially true of the written word, whether it is e-mail, a project proposal, job evaluation or blog post. Managers will reap big time-saving and quality assurance benefits if they look for good writing skills when filling any professional staff position—not just public relations [...]

Read the full article →

Five Easy Ways to Tell If Your Hotel Job Candidate Has Good Writing Skills

March 24, 2010

Crystal clear communication is a productivity tool in busy hotel companies today—and that extends to the written word, whether it is e-mail, a project proposal, job evaluation or letter to a guest. Managers will reap big time-saving benefits if they look for good writing skills when filling any professional staff position—not just public relations and [...]

Read the full article →

← Previous Entries