From the monthly archives:

February 2010

How to Add Anchor Text to Hotel Distribution News Channels and Increase SEO Value

February 25, 2010

“Technological change accelerates at such a rapid rate that ignoring or delaying response to it can be overwhelming.”- Russell Ackoff, the father of systems management Have you ever moused-over a highlighted word and seen a message-filled dialogue box appear, usually about a benefit?  That is anchor text.  It adds value to your content, extends the [...]

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Top 10 Quotes from Hotel Industry Leaders at ALIS 2010

February 23, 2010

Over 2,000 hotel executives, lenders, investors and  developers  attended the Americas Lodging Investment Summit in San Diego last month to discuss the state of the industry.  I covered it for Rich Siegel at Hospitality Upgrade; my complete article will be in the Spring issue.  In the meantime, the gist of the conference was: Data-Driven Reality, Back to Basics. High-level [...]

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5 Ways to Integrate Social Media into Your Hotel Marketing

February 18, 2010

Are your guests using social media?  You bet.  Are you? Many have suggested that 2010 will be the year that social media goes mainstream in the hospitality industry.  I agree.  Already we have seen countless hotels tweeting, large and small brands on Facebook, and hoteliers blogging about the industry and their properties.  It is no [...]

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