From the monthly archives:

June 2009

Franchisors, Owners, Operators: Questions You Always Wanted to Ask About Social Media

June 5, 2009

ATLANTA – June 5, 2009 – Julie Keyser-Squires, APR, and CFO, vice president of Softscribe Inc., is passionate about using social media to connect people and ideas. You can give her a shout at Julie(at)softscribeinc(dot)com, on twitter @Juliesquires, make a comment on her business blog, “First Light,” and sign up for her free quarterly video [...]

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Franchisors, Owners, Operators: Questions You Always Wanted to Ask About Social Media

June 1, 2009

If you are a franchiser, owner or operator, you may be asking these four questions about social media: 1. What is the ROI of social media marketing? 2. How aggressively do we want to play on the social media front? 3. Is it enough for the brand to communicate on behalf of hotels or do [...]

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